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How to make friends with social selling on Facebook
How to make friends with social selling on Facebook Facebook’s latest attempt to move into ecommerce offers FMCG brands a great opportunity to build brand awareness and drive direct sales through...
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The Digital Social Contract
The Millennials and generation Z together comprise the most engaged, mobile, and enticing consumers of our time, but brands and agencies have largely misunderstood how these coveted digital natives...
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Key Digital Trends for 2016
This post originally appeared on Social@Ogilvy Ladies and gentlemen, as is now customary for the season, it’s time for Marshall Manson and I, James Whatley, to present our Key Digital Trends for 2016....
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The Social Media Marketing Basics
Getting the basics right in your social media marketing approach For most brands today social media management is a check box. “‘We know our audiences are there on social, so we need to be there” is...
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Social That Sells
You’ve Heard The Theory, Here’s The Proof Likes? Shares? Engagement rate? Click-throughs? Leads? How do you measure the ROI of social media? It’s a question that has been asked thousands of times....
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The New Rules Of Digital Engagement
At a panel for Social Media Week New York, Rob Davis, Executive Director Content & Social, OgilvyOne New York, spoke about the evolving creator landscape and how brands can engage, by explaining...
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Twitter in 2016 and beyond
This article originally appeared on TheDrum.com Why changing the narrative regarding Twitter metrics is key to understanding both its purpose as well as its future success. 2016 was the first year...
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How to Partner with a YouTube Creator
This year at VidCon, there was a lot more discussion about brand/Creator partnerships. Some seminars aimed to educate up-and-coming Creators on how to start working with brands, while others aimed to...
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Creating Value For Influencers And Brands
Successful digital influencer work is based on building deep relationships that matter. Whether it’s research and identification, creating value for both the influencer and the brand or execution and...
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Instagram Stories: 5 Implications for Brands
Instagram has launched Stories: a Snapchat-style stream of content that disappears within 24 hours and is not recorded on your picture-perfect newsfeed. Here’s 5 things you need to know about...
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